Once upon a time there
was a river, a river called Real World, some liked to gently call it as
”Today”. It was a calm river, where everything happened slowly... And people
lived comfortably floating on it, some with more comfort, other with less, but floating....
They were all looking
forward, towards a mountain which stands at the end of that river. A small mountain
called Tomorrow, beautifully standing under a sky called Dreams which reflected
the river in a beautiful, almost unreal way.
However, the river was
getting dirty, there was not enough fish for everyone anymore, but no one
realized, because, there, everything happens smoothly, very slowly...
They only way to look
sideways was if you had ideas. For that reason, one day, creative people who
floated there could see how bad the river was becoming and started to fear that
many of the population would never reach the mountain.
That was the moment
when they saw an exit from the river! It looked shiny! So they gently rowed their ways out...
This new river was
actually a rapid; it presented all the solutions to heal the Real World River.
The creative people became amazed and started to have more ideas! One after
another! This rapid was sustained by ideas! The more ideas they had, the faster
it became and more ideas could be generated! They decided to call this rapid as
“self-sustainable idea rapid” but it was too long, so they gave a nickname:
sustainability. The journey there was amazing! Many ideas, people building new
ideas on top of each other’s, the river ran really fast and they traveled far
far away on this delightful path!
They had many answers,
every issue was dealt, every little problem from the Today River had now
answers, they had many incredible concepts and they were eager to apply them on
the Today River. For that reason, some of them decided to go back.
When they got there
they found the same old sight: people quietly looking forward with empty eyes,
the sky was getting blurry, but now in the place of the Tomorrow Mountain there
was a big outdoor holding a paradise picture that they used to call “desired
future”... it was all fake....
Nevertheless, the
creative people wanted to put their ideas into practice to improve that river!
And they got their hand on to start!
And until today they
spend their whole days trying to explain and convince people about the
existence of that rapid they found 30 years ago.... some still think they are
insane...